Sourced to the original
Traced to a real text, edition, and author. Not a Pinterest caption.
Every quote is traced to its original source — then brought to life on apparel, mugs, and goods worth keeping.
Traced to a real text, edition, and author. Not a Pinterest caption.
The citation lives on every product page, including a note when the attribution is contested.
We choose lines for the thought behind them — ideas worth carrying around, not filler that happens to fit a mug.
Answer a few questions and we’ll match you to the thinker — and the line — that fits how you see the world.
Take the QuizWhat you can control — and peace with the rest.
Shop →Beauty with an edge.
Shop →Freethinkers, troublemakers, the occasional prophet.
Shop →Minds that can’t leave a question alone.
Shop →Quiet, and what it lets you hear.
Shop →The long conversation with yourself.
Shop →
George Woodberry taught that literature is a living encounter, not a catalog. He built a department on that belief. Finding his words now feels like finding something rare.
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"Do not go where the path may lead" is credited to Emerson on approximately every trail-themed product in existence. It is not Emerson. It is Muriel Strode, 1903.
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We thought a poem about circles would be the easy thing to put on a cup. It became the hardest thing we've made — and the way out wasn't better drawing, it was realizing the design had to agree with the words instead of fighting them. The story of eighteen versions, and the difference between a quote and a product.
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